visual communication design

alice penna

Brief 

The client

My client is a hairdresser and small business owner, Neel Morely. Neel has been practicing for many years in both England and Australia. His business, Neel Loves Curls is a salon for curly hair only. Founded in 1999, the fact that he is targeting a niche market has not limited the number of clients, it has in fact been the main reason for it’s success. His current business is run in a small building on Brunswick Street, Fitzroy. He is well known in the local community, and even promotes other nearby business’ to his own clients. Neel currently uses products from a company called ‘Innersense’, but is interested in branching out and creating his own.

Presentation 1

Neel has requested that range of hair products be created that mesh with his current branding style nicely. My task will be to design a unique container or bottle that can be used to store the actual hair products.

Presentation 2

Neel requires a unique brand for his new range of hair products. The brand needs to include a brand name, colour palette and labels.