visual communication design 2022

Lucy Lin

Tea Store and Branding

The client is a man named Sean, who is a bubble tea lover. He wants to create a bubble tea  brand and set up a store selling bubble tea. When he was a student, his favourite drink was bubble tea. He believed that the happiness brought by bubble tea was very pure and hoped to continue such happiness. He hopes to open a shop in the city centre of Shenzhen, in Futian District Book Town. Customers who come to Book Mall often need to buy a drink to kill time, and students are the majority of customers here. He wants to let more students experience the joy of drinking bubble tea when he was young. He needs everything of the brand to be built in accordance with his idea.

Communication Need 1

The client needs a unique brand logo with personal characteristics and a design that is derived from the features of bubble tea.

Communication Need 2

The client needs a small store to make bubble tea and space to put equipment for making drinks. This store should include a place for packaging bubble tea and a place for customers to place their orders