visual communication design 2022

alannah banks

Swim School Visual Identity

My client is a woman in her early 20’s who has finished her swim teaching course. She is trying to spread awareness of drownings in Australia (mainly targeting Queensland) and want more parents to bring their kids to swimming lessons. She has recently purchased a swim school located in the Sunshine Coast, Queensland, Australia. Her swim school specialises in teaching people how to swim, especially young babies and children, once they hit the age of 12, she hopes to have developed a strong enough swimmer who will move onto a competitive swim club, who will train them to a high competitive level.

Communication Need 1

For the swim schools first presentation, the client has required an updated identity for their new swim school logo which will bring more marketing opportunities.

Communication Need 2

The second communication need is that my client needs to be able to reward the swimmers with a medal or swimming level certificates

of 12, she hopes to have developed a strong swimmer who moves onto a competitive swim club, who will then help them continue at a high competition level. As part of the learn to swim program, which will target the ages from toddlers to 7 years of age.