visual communication design 2022

alanna richards

Cosmetics Visual Identity and Package Design

Charlotte Tilbury is a well-known makeup artist to celebrities and is the founder of the Charlotte Tilbury Beauty brand, with over 28 years of experience in the beauty world. This award-winning, cruelty-free makeup and skincare range is changing the face of global beauty one glow at a time, thanks to her expertise. Charlotte Tilbury would like to update her company’s existing identity and brand, to appeal to a wider range of clients who may not have previously purchased from the line. However, simply looking at the makeup packaging will not suffice. Charlotte Tilbury items can be found not just at Melbourne's several locations, such as Swanson St, but also in places all over the world. Charlotte's current packaging for her items needs to be updated/remodeled. To attract various makeup artists, users or people who are new to buying makeup.

Communication Need 1

The client Charlotte Tilbury requires an update of her identity and branding image.

Communication Need 2

Charlotte Tilbury requires a new direction for her existing packaging.