visual communication design 2022

Eloise Roberts

Community Space and Advertising

My client is the City of Port Philip, local council to St Kilda. They are concerned with matters close to our homes, such as public health, local roads, parks, environmental issues, and many community services. The City of Port Philip has allocated a space named the St Kilda Triangle, which they plan to re-design with the help of the local community. The site is bound by Jacka Boulevard, Cavell Street and The Esplanade, and sits within a highly urbanised, mixed-use precinct next to Port Phillip Bay. The area is approximately 21,700m2. It excludes the Palais Theatre lease area, but includes the car park, the Lower Esplanade and The Slopes. After the events of COVID-19 where everyone had been locked inside and isolated from each other and the outside world, the local council wants to improve the mental and physical health’s of the community by implementing an outdoor community stage space as a part of the St Kilda Triangle.

I have been approached to design the current space referred to as the Jacka Plaza and Slopes nestled between foreshore and main road of the St Kilda Triangle. This aims to encourage community interaction with each other and the outdoors. They want to be able to hold community events such as local concerts, open mic nights, community meeting or outdoor lessons and outdoor movie nights. When discussing the inspiration behind this idea, the client mentions Fed Square and its functions.  

Communication Need 1

My client requires the design of an outdoor community stage and surrounding space for public gatherings and performances.  

Communication Need 2

The client needs to advertise an opening night event for their new outdoor community space to introduce the space to the community.