Visual communication design

Pedro Kyriopoulos

Communication Design Folio

My client is in the process of opening his kebab shop in urban Melbourne. He has recently purchased a property where he would like to design the branding of the company and to design the layout of the store. He feels as if after a long night out, a kebab is a great option to fulfil your hunger, but the current stores lack adequate branding portraying an image to the consumer which can be seen as unappealing. Using branding and packaging, he believes he can create a more effective brand for the kebab nightlife. He intends to use a smaller property of food truck as the location of his store as a cost-effective strategy with the intent to primarily focus on takeaway.

Presentation One

The first presentation is a form of communication design where the company will receive logos, brand colours, brand typography, patterns and imagery used to personalize their products and marketing.

Presentation Two

The second presentation is based around the idea of utilizing the branding and identity of the brand to create variations of the brands packaging ranging from boxing, paper and store utilities used to represent the brand.